The naysayers have been harking on recently about how the three vehicle recalls for Toyota spell the end for the Japanese manufacturer in America, and how Ford and GM will profit as a result. I doubt it. Have you seen the crap GM are producing? Ford isn't much better and their lot will only improve when the new Focus and Fiesta go on sale.
From Toyota's perspective, rather than letting lawyers and class action suits force them into it, the have (albeit late) acknowledged the problems and done the right thing. The floor mat issue was just silly. The sticky accelerator could be worrisome, but isn't especially dangerous - after all, we all have clutches and neutral positions in the gearbox. The software issue with the brakes on the Prius is more problematic but the scenario where you'd notice it is so remote you could probably own twenty Prius's and never have a hint of a problem.
The real issue here is when transportation ministers go on TV with comments like "if you own a Toyota, don't drive it". The general public seem to need little excuse to panic and reach for the lawyer they have on speed dial as it is. Making a sweeping and clearly false statement like that is known as pouring fuel on the fire. That alone could cause people to stop buying Toyotas and go for other brands. Sadly, that's how knee-jerk the public have become though. If Ford and GM benefit from this, it's not because they have a better product (they clearly don't). It would be because of panicking sheeple acting en-masse.
We need to have a level head here. Is your accelerator pedal sticky or juddery? If you've not noticed and now have to go and consciously go and check, then I guarantee you don't have a problem. Same with the brakes on the Prius - have you had a problem whilst braking on an icy washboard road surface? If you even have to think about an answer, again you're not affected.
Common sense dictates that if you own a Toyota, book it in for the recall, but continue to use it as you always have done in the mean time. If you want to see how this fits into the grand scheme of things, especially compared to the sheer volume of recalls for Ford and GM, check out a vehicle recall list (for example Ohio Lemon Law Recall List).