Monday, December 24, 2012

Did you buy a car for Christmas?

It's been a decade since I lived in England, so I don't know if they have the same sort of TV ads over there when approaching Christmas as we do here in the US. Specifically, the "buy your loved one a car for Christmas" ads. Most of the luxury brands do it. Mercedes, Jaguar, Lexus, Porsche - all seem to think that a car would be an ideal last-minute gift. Jaguar have their "Unwrap A Jaguar" event. Come in now and from only $70,495 you can make your partner faint with happiness come Christmas morning.
Mercedes, meanwhile, suggest in their annual "Winter Event" that perhaps $105,000 is a more reasonable sum to spend on a car. Unless you're interested in their AMG machines, in which case you won't have any problem spending a little extra. And it all comes with the low low financing rate of 1.9% too. What a bargain.
If Lexus is a little more your speed, you're in luck. Over there you can splurge on cars for the entire family with everything from the super cheap IS at $35,000 (for the kids) all the way up to $375,000 LFA (for Dad, apparently).
Is it just me, or does this seem ludicrously out-of-place for Christmas. Ok I know it's been overtaken by commercialism, but do people really buy cars for presents?
Anyway - Merry Christmas everyone. Now stop reading this silly internet blog and go and drink some mulled wine and eat some mince pies.